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:: Marlboro Cigarettes ::

Marlboro is without any doubt the best cigarette brand in the world and the reason for this is obvious it is made of the best tobacco leaves, non-toxic chemicals and variety of harmless addictives. This combination gives it a unique taste and a rich flavor that would undoubtedly mesmerize the smoker. You'll rarely find a smoker who hasn't heard about Marlboro cigarettes as they are the undisputed Number Uno cigarettes in the tobacco market.

Marlboro cigarettes were originally created in 1847 at London market but it was soon repositioned to the United States. During the early half of the Twentieth Century, in 1924 to be exact Marlboro were advertised as lady's cigarettes. They also introduced many tag lines to attract women, like "Mild as May." But the brand and the strategy flopped during the Second World War and so Marlboro was temporarily taken off from the market. After the war and during the early part of the 1950's Marlboro was again introduced with different marketing campaigns. Very soon it established itself as one of the premium brands in the cigarettes market.

During the 50's many of the cigarette brands were unfiltered and so after the "Cancer in Carton" report was published, these unfiltered brands had to lose their loyal customers. That's when Marlboro introduced its filter cigarettes and within few years they became the best sellers in the United States and Europe.

Another feature that made Marlboro the best seller was the famous "Marlboro man." Marlboro hired a Chicago advertising agency called The Leo Burnett Company. This ad agency was given the task of making Marlboro cigarettes appealing to men. They came up with the tattooed man campaign. It involved a series of print ads showing a man with a tattoo on his hand holding a Marlboro. The man would be one of several manly types, such as a firefighter, policeman, a cowboy or a construction worker. After studying the consumer response the agency shortlisted the cowboy figure which proved to be the most popular. By 1957, the cowboy figure replaced other pictures.

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